Hands-on PPC training built for Limerick and the wider Irish market
Master PPC with practical, Ireland-focused training in Google Ads, Meta Ads, and A/B testing—built to help you launch profitable campaigns faster. Learn with real-world account workflows, tracking basics, and optimization frameworks tailored to the Irish market.
Workflows, not theory
We teach the exact steps you need for planning, build, launch, and ongoing optimization using real account structures.
Local market context
Learn how to navigate Irish search behavior, seasonality, and compliance considerations to reduce wasted spend.
Why Shannon PPC Academy
Shannon PPC Academy is a young, focused training studio that concentrates on practical learning. Our approach is designed for people who need to launch or improve campaigns quickly without unnecessary theory. You will work with checklists, templates, and real-world audits aligned with Irish compliance and data privacy norms. We specialise in short training blocks that build a solid operational foundation for search and paid social activity across Google Ads and Meta Ads.
Account architecture that scales
Learn consistent naming, segmentation, and match type logic so new campaigns are easy to monitor and budget accurately.
Tracking made understandable
We cover conversion tracking essentials, event priorities, and reporting structure suitable for small Irish businesses.
Optimization frameworks
Apply weekly and monthly optimization rhythms that keep performance stable and decision-making clear.
Course outcomes and practical focus
Each learning module is grounded in practical delivery. You will leave with campaign build templates, ad testing checklists, and a clear plan for continuous improvement. The program introduces PPC courses Limerick companies can use to support in-house marketers without heavy agency dependence.
- Google Ads training Ireland sessions that explain keyword intent, match types, and search term pruning.
- Meta Ads course Ireland modules that focus on creative testing, audience warm-up, and funnel integrity.
- PPC training Ireland practices including ad copy iteration and budget pacing.
- digital marketing courses Limerick learners can apply within a week using real assets.
- paid search course Ireland structure for campaigns built around business goals.
- paid social training Ireland guidelines that protect brand voice while testing formats.
- A/B testing course frameworks for consistent experimentation and documentation.
- conversion rate optimization Ireland methods for landing page review.
- performance marketing training exercises that connect spend to outcomes.
- Google Ads certification prep guidance for Irish exam requirements.
Learning path overview
Search foundations
Set up campaigns, choose match types, and establish geo targeting across Ireland with sensible budgets.
Paid social essentials
Structure campaigns with audience signals, creative variations, and clear naming conventions for reporting.
Testing discipline
Build a reliable testing backlog and isolate variables to produce clean, usable insights.
FAQ
Who is the training designed for?
The training is for marketing managers, small business owners, and early-career specialists who need practical PPC skills tailored to Irish market conditions.
Do I need previous PPC experience?
No. We start with a structured introduction and quickly move into hands-on tasks so you can apply the knowledge without prior experience.
What tools do I need?
A laptop, access to a Google Ads and Meta Ads account if possible, and basic spreadsheet skills for reporting exercises.
Is tracking covered?
Yes, we explain conversion tracking basics, tag management concepts, and practical checks for accurate reporting.
How is the content tailored to Ireland?
We review local search behavior, geographic targeting, compliance considerations, and typical seasonality patterns in Irish industries.
Can I use the training for in-house teams?
Yes, we provide templates and workflows that teams can adopt for consistent campaign management and collaboration.
Do you provide certification support?
We include guidance aligned with standard Google Ads certification requirements, along with practical study support.
How do you handle ongoing optimization?
We teach weekly and monthly routines, including search term analysis, budget pacing, and creative iteration.
Campus and learning environment
Our base in Limerick provides a calm, focused learning environment. The program blends classroom-style instruction with practical account work. We encourage structured note-taking and produce audit checklists that support real client or in-house work. The atmosphere is relaxed but focused, and we prioritise clarity over jargon.
Participants leave with a framework that simplifies daily PPC tasks: planning, campaign building, creative testing, performance reporting, and optimization. This approach helps new specialists build confidence and gives marketing managers repeatable systems.
Start with a practical conversation
Use the form below to ask about upcoming training blocks or to discuss your current PPC challenges. We respond with a clear outline of the next steps and practical recommendations based on your context.