About Shannon PPC Academy
We are a Limerick-based training studio focused on creating practical, immediately useful PPC skills for marketers and business owners in Ireland.
Our mission
Shannon PPC Academy was founded to provide practical PPC education that is specific to Ireland. We focus on workflows you can apply the next day—keyword selection, ad creation, tracking checks, and budget pacing. We avoid unnecessary theory and focus on direct action that builds confidence and competence.
As a young academy with one year of experience, we prioritise ongoing improvement, listening to feedback, and staying close to the day-to-day challenges marketers face in Ireland.
What makes our approach different
Local relevance
We consider Irish market seasonality, regional intent, and practical budgeting for small and mid-sized companies.
Live problem solving
We work with realistic data sets and common account issues to practice analysis and clear decision making.
Operational templates
Participants leave with reusable checklists and reporting formats to keep work consistent.
How we teach
Our training blocks combine guided instruction with hands-on tasks. Each session includes a brief demonstration, followed by structured exercises. We prioritise clarity: you will understand what to do, why it matters, and how to measure it.
We reinforce practical habits such as naming conventions, weekly analysis rhythms, and clear performance reporting to stakeholders. These habits help teams stay consistent even as campaigns scale.
Our location in Limerick
We are located at Riverpoint, Bishop's Quay in Limerick. Our location makes it easy for local businesses to access hands-on learning without needing to travel far. We also support remote participation for teams outside the city.
If you want to discuss whether our training fits your needs, contact us with your goals and current challenges.